As a digital marketing professional specializing in e-commerce, retail and business strategy, I’ve worked for some of the largest retailers, including Cabela’s, Patagonia and QVC as part of their in-house marketing teams to design and implement successful campaigns to grow revenue and acquire new customers.  These campaigns have been featured in Google case studies, at industry conferences, and are featured throughout my portfolio on this website.  After several years of experience actively engaged in retail's transformation from print/ brick-and-mortar to digital, I'm passionate about helping retailers achieve their objectives through innovative digital strategies.  These strategies include: paid search, paid social, display, mobile, A/B testing, influencer marketing and tracking online-to-offline conversion data.